• Utilise below the line merchandise as an aspect of integrated brand communication that would be in line with the brand’s communication idea. This would ensure consistency across all communication channels;
  • Assist in designing, sourcing/fabrication and procurement of appropriate BTL (marketing and display materials) to add colour to your outlets and points of consumer contact and to further give an edge over competition;
  • Analyze the appropriate POS / BTL materials that will best suit the different trade channels that exist for clients;
  • Develop strategies and detailed implementation plans to facilitate conveying the procured promotional material to client’s warehouses pan Nigeria;
  • Carry out periodic review to measure and understand the effectiveness of the promotional materials and its distribution against agreed key performance index (KPI);
  • Design a feedback mechanism to better understand the needs of client’s trade channel operators and target market in relation to promotional materials. This feedback would form a valuable input into generating insights that could enhance product development / R&D;